|A guy t-shirt|
So what I am trying to say here is that you never know your process that you are going to go through when designing for a client. The idea that they have their head could be great but when they see the idea come to life it can change the way their whole idea concept. As, the designer you should be patience with the client, don't be afraid to tell them NO that is not going to work. Also, take risk by designing something that they didn't ask for! Remember if the design doesn't work in BLACK and WHITE then it is not a good design!