This week I got the chance read an post on one of my favorite blogs Graphic Design Blender. The blog post that I read, talked about how as a freelance designer you should have a media kit to get more business, referrals, and publicity. The blog post gives you two reason of why you need a media kit.The 2 things are:
What's the benefit of having a media kit?
Publicity: It is easier for people to feature you, write about you etc. the more likely it is too happen.
Referrals: Send your press kit to your favorite clients and ask them to forward it to a couple of friends who might need design work.
What should you put in a media kit?
The media kit is a versatile package that will cover all sorts of information requests. Think of it as part portfolio, resume, and biography.
A good start would be:
- A photo of yourself.
- A couple sample photos of the work you are most proud of. (a good place to include a link to portfolio)
- Your biography in the form of a simple text document.
- Some nice high-resolution images of your personal branding or logo if you have. (No one wants to hire a designer with a fuzzy logo!)
- A usage guide outlining what people can and cannot do with the provided materials.
- Your social media links, web address and contact information.
Label everything properly and zip it up to send off to anyone who wants information on you and your business.
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