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Friday, March 14, 2014

5 Super Fun Marketing Tips for Your Design Business

When you are freelance designer it can be fun and it can be rough at the same time. Having your own design business can be fun and rough at the same time. A lot of times people struggle with how they should market there business, Bianca Board has given a few tips on how to market your design business.

1. Talk

Connect with local business groups. She suggested that you talk to their group and offer some valuable branding advice for small business. She also suggested that you talk to anyone who will listen, because as a designer ANY business can become a client. Oh and when you do eventually get a speaking gig, don't freak out! Just let your passion for design show; and let your love of getting results for clients show even more.

2. Write

Build your online presence. That means you need a blog on your site. Keep your focus on you being the solution to their business needs, talk about the struggles your clients experiencing, and how can you help them. For example professional branding issues, how to choose your logo, how to get noticed with a professional designed website.

3. Film

Film video tutorials and guides. The name of the game here is create content. You don't need a big budget, you don't need a camera crew, you don't need an expensive camera. Your videos you can embed on your website, upload them to YouTube and Vimeo for extra traction. When filming the video don't just talk about what clients can expect when they work with you, create content that is valuable. Do a video about how to choose the best graphic designer for your business or how to choose a logo?


1 comment:

  1. I love the film idea. I really trust people more when they show me their process.

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